Holiday Flowers

As the wedding season comes to a close, we open a new chapter on the holidays! When it comes to flowers for the holidays, we love all the traditional blooms and a few out of the box ideas! We are sharing them here.. Red roses – You can’t have a holiday arrangement...

Petal it Forward 2019

SAF’s annual nation-wide petal it forward event will take place on Wednesday, October 23, 2019. It’s a wonderful event that we always encourage all our customers to take part in. What is Petal it forward?  Petal it forward is a day where local florists can hand...

Proper Floral Care for Retail Florists

Teach them the right way! You own a retail floral shop and have just hired a handful of new employees. They have zero experience working with flowers. Where to begin? We love inviting newcomers into our exciting industry, so here is a helpful guide to train your new...

Corporate Relationships are Key

Business relationships are imperative regardless of the industry. Wholesale and retail florists can develop partnerships with many types of customers. One of the most important is corporate customers. Learn why corporate relationships can be key to running a...