Gypsophila: A Favorite Filler

by | Aug 31, 2020 | Flowers Express, Tips

What is Baby’s Breath? Baby’s breath or also commonly called gypsophila is one of the most popular filler flowers for retail florists. These blooms have tiny white buds that are clustered on long lush stems. Gysophila represents undying love and romance...

Proper Floral Care for Retail Florists

by | Sep 24, 2018 | Tips

Teach them the right way! You own a retail floral shop and have just hired a handful of new employees. They have zero experience working with flowers. Where to begin? We love inviting newcomers into our exciting industry, so here is a helpful guide to train your new...

Corporate Relationships are Key

by | Aug 23, 2018 | Tips

Business relationships are imperative regardless of the industry. Wholesale and retail florists can develop partnerships with many types of customers. One of the most important is corporate customers. Learn why corporate relationships can be key to running a...

Floral Wholesalers can Use Technology Too!

by | Jul 17, 2018 | Tips

Regardless of the industry, you work in, using technology as a leverage tool is key. Everyone is online these days! It is very important to learn how using today’s technology can help increase your business by ten-fold. Here are some helpful tips when using...

Building a Profitable Floral Business

by | Apr 10, 2018 | Tips

Opening your own floral retail shop? The dream of opening your own floral retail shop has become reality! Now your challenge is to keep this new business afloat for the first year. With help from Paul Goodman, CPA, PFCI., we have put together a guide to help you to...