The summer season offers an incredible selection of outstanding quality summer flowers. They are more cost efficient, of high quality, and make the most beautiful summer arrangements for your flower shop. So we did some research, asked around, and came up with a list of flowers that you must have in your cooler as a florist. Check the tips under each flower to find out how to get your customers coming back, retaining customers, and thinking about price points.

1. Iris

Purple Iris

Beautiful saturated purples are a florist’s dream! Plenty of color to make bright, happy, and eye attracting for the customers that walk through your door!

2. Sunflowers

Yellow Sunflower

People want to put flowers in their home that remind them of summer. The punchy, saturated yellow flower is the perfect accent for a kitchen or dinner table. Getting customers to regularly purchase bouquets for their home during the summer is a great way to create consistent business and a loyal customer base. Summer is also a time when many people hold gatherings in their homes, word of mouth spreads when beautiful bright flowers get brought up in conversation, “Wow those flowers are beautiful, where did you get them?”. Sunflowers are the perfect wow factor for all your customer’s summer floral needs.

3. Bright Gerbera Daisies

Hot Pink Canada GerberasBright colored Gerbera Daisies are an excellent addition to summer bouquets. Although most are imported from Canada they affordable because their large size makes it easier to only use a couple per arrangement. Summer is a time for the “no reason” gift bouquets. Husbands and family members are reminded of nature in the summer and bring home flowers for their wives and family. This bright pink gerbera daisy is the perfect flower to make a casual bouquet a little more formal.

4. Spray Roses

Orange Spray Roses
Spray Roses add a fluffy texture to the wildflower summer look. They are affordable and perfect for making the lower priced arrangements that will be purchased by every day customers looking to decorate the home. SAF Magazine recently made the point that it is really important to have low priced arrangements available as well as your higher ticket arrangements. This provides customers with a range of options that will make you more money in the end, as SAF says, don’t get greedy!

5. Billy Balls/ Crespedia

Billy Balls

It can be hard having arrangements available that will fit everyone’s taste. With billy balls you can hit the trendy customers that want something a little bit different. When customers see these in an arrangement in the floral cooler they are drawn to the hard texture and interesting new look. Include a couple in some of your summer mixes to see a great reaction from customers! They are hardy and long lasting so the will hold well in arrangements, also making your customers very happy!

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