The Society of American Florists is helping retail florists with customer service techniques for Mother’s Day. They go undercover calling flower shops, recording the results, and critiquing the calls. Listen to real calls and learn what to do and what not to do when getting an order over the phone. Check out this info-graphic for some more information.


This Mother’s Day prepare your sales team to take orders over the phone.  Society of American Florists has wonderful resources to keep up with floral industry news, tips, and techniques. If you don’t already have an account sign up for one today!