Petal It Forward 2016

Last October, the Society of American Florists (SAF) held an inspiring event called Petal It Forward. Read about it here. This day was all about giving back and bringing happiness to others. How did they accomplish this? Volunteers handed out bouquets of flowers to unsuspecting strangers. They are then told to pay it forward and give away another bouquet to pass on the kindness. What a great way to show compassion and to spread joy!


This year SAF is throwing another Petal It Forward across the country on October 19th. Here at Main Wholesale Florist, we want to help you as the retail florist to get ready for this amazing event! Here are a few tips to keep in mind:

  1. Plan your own local event. Talk to other shops and businesses about participating in the giveaway.
  2. Advertise the event on your social media accounts and website to reach customers. Post signage around and outside your shop to publicize the event. People will want to participate after viewing such content.
  3. Prepare beautiful and simple bouquets. You will have walk-in customers looking for small bouquets for this special day. Make sure to include cards with your business’ name so that recipients know where the flowers came from.
  4. Visit us at our New Jersey and New York locations to stock your shop with gorgeous wholesale flowers. Choose from our selection of high-quality and in season flowers. We are very happy to answer any questions and make suggestions in order to get ready for this event. We can also ship flowers directly to your retail location with our Flower Express Service.

With these tips in mind, this year’s Petal It Forward event is sure to be a success! Share photos from the day with us on Facebook. Tell us what made the day flourish and offer some tips for next year! Be sure to continue to spread the cheer!