As you know we like to keep up with Society of American Florists and their insight into the flower industry. They recently published a fun/sales motivated, Holiday Save the Dates! The holiday season begins in about a month and people like to plan for their holidays. The trick is to get in the forefront of their minds while they are in excited planning mode, rather than last minute stressed mode.
You must be wondering, “Hhmm does this sort of thing cost a lot of money?”. Absolutely not, you can print free save the dates for your shop, then send them out to customer or leave them in places around town for new customer exposure.
Make a specific date/time/ store hours for a holiday open house or special offering to get customers into your shop. Call it a party!
Keeping up with SAF and their ideas is fun. If you do not have an account but want to sign up, go to safnow.org. What do you do in the holidays to get customers in the door.