We all know that Valentine’s Day is the busiest and most stressful time of year for wholesale florists and retailers. This holiday is the season where people want to express their love for others by giving gorgeous flowers. Here are some tips to help manage this crazy holiday:
1. Get orders in early:
Place your Valentine’s orders sooner than later. Here’s the scenario: everyone is looking for red flowers but all of a sudden red roses could become impossible to source. Wholesale florists know this problem all too well. Wholesale florists need to place their orders as far in advance as possible with their growers to ensure that there will be plenty of products in stock to satisfy the high demand. Retailers must also get their orders in with reasonable time to their wholesalers for the same exact reason. Sometimes the availability of red roses is out of the wholesale florist’s control and they will have to come up with other options to offer in its place. Have a backup plan!
2. Try to offer flowers other than the standard staples:
This seems like a no brainer as not everyone is looking for Red Freedom roses or carnations during Valentine’s. Many retail florists come to their wholesale florist looking for something unique to offer to their customers. Don’t just offer the standard red flower. Offer different varieties of flowers in pink, white, cream, lavender, and even burgundy. Many Valentine’s Day customers are searching for colorful and happy looking products to show people how much they love them.
3. The craziness only lasts for a short while:
Sure, this holiday can get busy and unpredictable. However, like most things, the stress will subside. Wholesale florists are here to make Valentine’s Day easier by offering high-quality products that anyone would love to display.
Here at Main Wholesale Florist, we are thrilled to share advice and answer questions regarding your Valentine’s Day needs. Click here to learn about our Flower Express Service and have your wholesale Valentine’s Day flowers shipped directly to your retail location.