Florist’s Review shares informative, helpful articles that help florist’s attract customers in 2014. They suggest that being trend conscious is they key to producing a popular image, brand, and group of clientele. One of their suggestions was to feature arrangements in the color The Pantone Color Institute has selected as inspirational in 2014.
Make a section in your store to feature Pantone Color Institute’s inspiration! Customers feel good when they make a trendy purchase.
Here are some other ways to include attract customers with trends:
1. Customize Designs to Match Current Events: The Superbowl is right around the corner, sell floral designs in team colors, women would love to add some feminine touches to their overly masculine party! Picture below found on Celebrations.com.
2. Offer sales for non-traditional holidays like the Grammy’s, award shows, Olympics, or anytime people may have small family or friend gatherings.
3. Pay attention to the fashion trends and try to include the trendy colors in your vases or flower designs. The Pantone color institute releases colors and trends for each year and season. Use them as a guide for trendy colors and styles.
4. Social Media is an easy outlet to reach the trendy people, promote your current promotions, sales, or trendy designs to that market. People are much more inclined to visit a website with some originality rather than all traditional designs. (Although those traditional designs still appeal to people, don’t ditch them!)
What are some of things that you do at your flower shop that attract the trendy customers?