We all know that Mother’s Day is pretty much the busiest time of year for wholesale and retail florists. We prepare and anticipate all year for this rush. However, the fact that flowers are a natural product always gives room for problems to arise. Here at Main Wholesale Florist, we want to help you be prepared for this holiday as well as to offer some tips for improved sales.
Follow these important steps:
Be sure to keep your shop stocked for same day orders
Many people wait until the day of to purchase flowers for their mothers. If your retail shop is open on Mother’s Day keep a wide array of flowers available to ensure that each customer leaves happy.
Think of creative ways to get customers in your retail shop
Post on your social media accounts telling people about the services you are offering for this year’s holiday. Display eye-catching designs showing what you can do in your storefront windows to draw potential customers in!
Stop by your local wholesale florist to find the freshest seasonal flowers
Rather than having your flowers delivered to your retail location, stop by your local wholesaler to see what they are carrying. You might be surprised what you will find in their cooler! They may offer a larger selection in person. Here at Main Wholesale Florist, we love when our customers stop in! We are always happy to make suggestions when it comes to selecting flowers for your Mother’s Day arrangements.
Be sure to offer other items besides roses and carnations
We all know that roses and carnations are more expensive during Mother’s Day. Your customer’s wallets will not be happy. For those customers that wish to save money, offer non-traditional floral options.
Use these tips and tricks to help make the most out of this holiday for your retail shop! Stop by our New Jersey and New York locations to see the great selection that we offer before it is too late! Have your flowers delivered directly to your retail location using our Flowers Express service!
Tell us how you plan on making this year the best Mother’s Day yet!